Esmée Kramer

Royal Floraholland - Noviteiten

Royal FloraHolland is the leading international cooperative and marketplace for floriculture. We have been connecting growers and buyers for more than 100 years. With our digital platform and physical hubs, we make the widest and deepest floriculture assortment easily accessible worldwide. Connect to grow. Every year, Royal Floraholland awards a prize for the best innovation in the field of plants and flowers. They call it Novelties. The prize is awarded during the annual fair and the products get a spotlight. These are often creative developments on existing plants and flowers. The style gives these products a striking look, combined with the colour explosions and imagery. I have worked on several campaigns and other projects for Royal Floraholland. This one stands out because of the striking use of colour and the application of the style.