Esmée Kramer

Nominow

Nominow is a customer data platform that enables to really understand the customer. In 2017 the dashboard design needed a whole new look and feel. After an extensive research from UX it was time to get started. The functionality of this platform is very complex and there are a lot of possibilities. A importent part of this redesign is to reduce the overload of information.

People that use Nominow will spend a long time within this system. It is proven that if you work with a darker UI the user gets to understand the data better and gets more rest for the eyes. The design decisions are based on that information. With the dark blue interface and the popping primary colors it should be easier for the user to find what they need. The use of the contrasting colors also helps to read the data better. For the font we choose to use the sans serif font Roboto. This font has friendly features and optimises the readability. The navigation is on the left side of the platform and can be collapsed at any time to have more space for the relevant data.

Nominow is currently in use by companies as, Tommy Hilfiger, Pets Place, Calvin Klein, FC Utrecht and GVB.