Esmée Kramer

I Love My Ears

UX/UI webdesign

About the project

I Love My Ears (ILME) is a Dutch brand and social movement dedicated to preventing hearing damage. By offering stylish and comfortable hearing protection, ILME makes wearing earplugs normal and appealing for everyone who loves music. From festivals and clubs to gyms and school parties, ILME aims to help people keep enjoying sound without causing permanent damage to their hearing.

The brand stands for fun, awareness, and accessibility. Hearing protection should not feel like an obligation, but a natural part of the overall experience. Driven by this mission, ILME continuously explores ways to create large-scale behavior change while maintaining a strong and recognizable brand identity.

My share

• Translated UX needs into a clear sitemap
• Designed wireframes based on user needs and information architecture
• Converted the brand guide into a digital-first visual style
• Applied WCAG guidelines, scalability principles, and a 4-point grid system
• Built a scalable UI kit and component library in Figma
• Art direction for video, photography, and illustration
• Refined and applied copy and UX writing
• Presented the website through an interactive prototype

About the client

I Love My Ears (ILME) is a Dutch brand and social movement on a mission to prevent hearing damage. With stylish and comfortable hearing protection, ILME makes wearing earplugs feel normal and desirable for music lovers everywhere. From festivals and clubs to gyms and school parties, ILME empowers people to enjoy sound responsibly.

The brand stands for fun, awareness, and accessibility, turning hearing protection from a must into a natural part of the experience. Always focused on impact, ILME continuously explores ways to drive large-scale behavior change while staying bold, recognizable, and true to its identity.

👀 Take a look at the end result