Esmée Kramer

Design the next step

With so many designers working at ING, they wanted to design their own inspiring event. It became Design The Next Step (DTNS), by designers for designers. 150 designers from ING and other companies joined the event.

ING wanted a logo that could be re-used every year. The theme can change but the logo should stay recognisable. That year the event was held in de Kunsthal Rotterdam. The exposition at that moment was ‘Action <-> Reaction’. Starting the design exploration of with trying many different shapes and formats. After trying many forms and shaped we landed on a concept that translated the more literal name of the event, stepping in to the future. To keep the branding in relation with ING we added the colors of their company.

The branding was translated to the event and all the items related to it. It was a inspiring event with designer guest speakers from Spotify, KLM and ING. And of course visiting the exposition afterwards.